Corum l'Épargne is a leading financial services company specializing in savings and investment solutions. Renowned for its innovative approach and commitment to delivering high returns, Corum l'Épargne offers a range of products designed to help clients grow their wealth securely and sustainably.

By redesigning the onboarding process, revamping the user dashboard, and introducing new branding for new users, our focus was on providing straightforward and well-organized access to information to mitigate confusion and anxiety, thereby fostering user confidence. Active involvement during the design phase ensured that our solutions were practical and feasible, addressing user pain points effectively. Our solution involved a thorough analysis of user needs and behaviors to identify the most impactful improvements. We modernized the subscription processes, particularly for life insurance and Real Estate Investment Trust (SCPI) products on mobile devices. This involved simplifying complex forms, optimizing layouts, and ensuring intuitive navigation.

Our approach to optimizing the UI/UX for these sales funnels was centered on enhancing user flow efficiency. Our ultimate aim was to boost conversion rates and reduce bounce rates for both B2B and B2C segments. Overall, our solution-oriented approach aimed to create a user-centric experience that aligns with business objectives, driving improved performance and satisfaction across the board.

→ In a nutshell, here's what I did: for UX, I applied the Double Diamond process, which included benchmarking, creating limbic personas, identifying pain points through user interviews and KPIs (GA & Hotjar), prototyping, and iterating. For UI, I developed branding materials for both online and offline media (social network campaign, PPT template, motion design, etc.), implemented a comprehensive design system (including tokens, variables, and lo-fi/hi-fi mock-ups), and ensured consistency between Figma and Storybook.